Women in sports ad strikes nerve in Arab world

Women in sports ad strikes nerve in Arab worldAn online commercial released by Nike this week that showed Arab women fencing, boxing and spinning on ice-skates has stirred controversy over its attempt to smash stereotypes about women leading home-bound lives in the conservative region. Maybe they’ll say you exceeded all expectations.” Within 48 hours the video was shared 75,000 times on Twitter and viewed almost 400,000 times on YouTube. “An ad (which) touches on the insecurities of women in a society digs deeper and becomes an empowerment tool rather than just a product,” Sara al-Zawqari, a spokeswoman for the International Red Cross in Iraq, wrote on her Twitter page.



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