Targeting social media may increase HIV testing among gay men

Two men kiss as they sit in a riverside park in New YorkBy Kathryn Doyle (Reuters Health) – Promoting HIV testing on some of the same social media sites that men who have sex with men and transgender people use to meet friends and sex partners can raise testing rates in these communities, according to results of a U.S. trial. “Our results are surprising because we were not sure that men and transgender persons would readily accept HIV testing information within the social media and social networking sites that some of them use,” said lead author Scott D. Rhodes of Wake Forest School of Medicine in Winston-Salem, North Carolina. “But we learned that after trust was built, they were eager for information about HIV testing and guidance about how to access testing services.” We assume that people are knowledgeable about HIV and how to get tested, but that’s not the case, he told Reuters Health by email.

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