Tag Archives: HarleyDavidson

Harley-Davidson unveils new range of electric motorbikes and an electric bicycle

Harley-Davidson unveils new range of electric motorbikes and an electric bicycleHarley-Davidson unveiled on Monday its first ever electric motorcycles and an electric bicycle, in what is being seen as the most radical shakeup of the struggling company in its 115-year-history. Matt Levatich, CEO of the Milwaukee-based company, said the new products were designed in response to changing times. “We are not running away from our core,” he said. The electric motorcycle range will include several of what Mr Levatich called “lightweight, urban” transportation products that are designed specifically to appeal to “young adults, globally, living in dense urban spaces.” In 2014 the company signalled its interest in electric motorbikes with the LiveWire electric prototype, which will go on sale next summer. Earlier this year the company announced an investment in electric motorcycle company Alta Motors. Harley-Davidson's Kansas City plant will close later this year, with the loss of 800 jobs Credit: Neville Elder for The Telegraph On Monday they presented as many as five more electric models – including lightweight, urban bikes – which will be on sale by 2022. They also unveiled their electric bicycle. Harley-Davidson's LiveWire electric bike The company revealed plans to promote its motorbikes in emerging markets, with a small motorcycle model introduced in India in the next two years; a series of middleweight bikes in 2020 in Europe; and an expansion of ranges and distribution in China. At the same time, the company will attempt to retain market dominance with the classic Harleys – full-size touring and cruiser motorcycles – that are the backbone of its international sales. “We are shifting our mindset from ‘we build bikes’ to ‘we build riders,’” said Mr Levatich, 53, in an interview with the Los Angeles Times. Donald Trump invited Harley-Davidson executives to the White House in February 2017, and was infuriated when they moved some production to Europe He also defended his company’s decision, much criticised by President Donald Trump, to meet increased European Union tariffs by expanding production operations overseas. “Our preference is to make motorcycles in the US for the world market,” he said.  “But at the same time, we have to protect our business and preserve our market strength and serve our customers.”  The company says that its new models are a survival strategy. According to its 2018 second-quarter report, released last week, Harley domestic sales fell 6.4 per cent from the same period in 2017. “This whole plan to create new riders is a bold, ambitious and bordering-on-audacious goal,” said Mr Levatich. “But there is no other option.”



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Trump Rips Harley-Davidson For Overseas Operation — Just Like His Own

Trump Rips Harley-Davidson For Overseas Operation — Just Like His OwnDonald Trump is continuing to hammer Harley-Davidson over the motorcycle



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Harley-Davidson: Donald Trump says 'we won't forget' and company should 'stay 100% in America'

Harley-Davidson: Donald Trump says 'we won't forget' and company should 'stay 100% in America'The president tweeted that “Harley-Davidson should stay 100 per cent in America,” despite the fact that it already has some production outside of the United States. “I’ve done so much for you, and then this,” Mr Trump said. The American brand, synonymous with American motorcycle culture, was founded in 1903 in Wisconsin.



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Harley-Davidson is losing jobs in Trump’s trade war

Harley-Davidson is losing jobs in Trump’s trade warHarley-Davidson says it is moving production overseas because of the Trump tariffs. (Of course, Lawrence includes pictures of his motorcycles.)



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Harley-Davidson moves some work from US due to tariffs

Harley-Davidson moves some work from US due to tariffsHarley-Davidson plans to shift some manufacturing of the iconic motorcycles overseas to avoid retaliatory European tariffs imposed last week, the company said Monday. The European Union hit the American motorcycles with duties of 31 percent on Friday, up from six percent, boosting the cost to EU consumers by about $ 2,200. The EU targeted the US vehicles as part of its rebuttal to President Donald Trump’s tariffs on imported aluminum and steel, one aspect of his multi-front trade war.



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Harley-Davidson to move some production overseas to offset tariffs

Harley-Davidson to move some production overseas to offset tariffsThe company said it expects the tariffs will result in an incremental cost of about $ 2,200 per average motorcycle exported from the U.S. to the E.U.



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Harley-Davidson Is Shifting Production Away From the U.S. As Trump's Trade War Rages On

Harley-Davidson Is Shifting Production Away From the U.S. As Trump's Trade War Rages OnBuilding bikes abroad will reduce the company's tariff burden



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Harley-Davidson To Shift Some Production Overseas Due To Trade War

Harley-Davidson To Shift Some Production Overseas Due To Trade WarHarley-Davidson Inc. announced it is shifting production of some of its



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Harley-Davidson Updates Street and Sportster Trade-In Program

Harley-Davidson Updates Street and Sportster Trade-In ProgramHarley-Davidson Updates Street and Sportster Trade-In Program Amidst steadily declining sales, Harley-Davidson revives trade-in program for lower-priced models It’s no mystery that Harley-Davidson Motorcycles has been, shall we say, struggling  over the last



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Harley-Davidson Goes Electric With Investment In Alta Motors

Harley-Davidson Goes Electric With Investment In Alta MotorsHarley-Davidson Goes Electric With Investment In Alta Motors With an eye on future electric motorcycle development, the Motor Company teams up with Alta Motors Well this  is quite a surprise, and a pleasant one too. Harley-Davidson just announced that it



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