Procter & Gamble goes big on connected beauty for CES 2019

Procter & Gamble goes big on connected beauty for CES 2019Connected beauty products are fast becoming the wellness industry’s hottest new trend, and lifestyle giant Procter & Gamble is doubling down on the concept. The personal care company is introducing multiple new connected devices from several of its brands at this year’s Consumer Electronics Show (CES) in Las Vegas this week, it has announced. The move is part of the company’s strategy to leverage innovative technologies across its health and beauty portfolio.



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