Pop art condoms aim to make safe sex cool in Kenya

The Pop Art Condoms project proposes five different wrapper designs.The Center for African Family Studies (CAFS), a Nairobi-based NGO, hopes to encourage condom use in Kenya through a new campaign and a new line of colorful condom wrappers designed by Kenyan artist Michael Soi. The designs on the eye-catching wrappers are taken from paintings by Michael Soi, whose work is popular but also somewhat controversial in his home country. "Most people are actually very afraid of going to vendors in supermarkets and chemists to buy condoms because we are a fairly reserved society," explains Genevieve Imbali, communications and marketing officer at CAFS, in conversation with CNN. To reach its goals of attracting the attention of young people with the funky, arty designs and fostering positive attitudes towards condoms, CAFS aims to finance its project through the crowdfunding platform Indiegogo.



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