POM Wonderful loses bid to tout health benefits in ads

POM Wonderful cannot advertise that its pomegranate juice drinks treat or prevent heart disease or other ailments unless it has proof, a U.S. appeals court said on Friday in upholding an order by the Federal Trade Commission. The U.S. Court of Appeals for the D.C. Circuit largely upheld a 2010 order by the Federal Trade Commission which found that POM Wonderful’s advertising was misleading in claiming its products would treat or reduce the risk of diseases ranging from heart disease to prostate cancer to erectile dysfunction. The FTC Act proscribes — and the First Amendment does not protect — deceptive and misleading advertisements,” the court said in its ruling.
Sexual Health News Headlines – Yahoo! News