Pfizer cuts Viagra price in Canada after court loss to generics

PFIZER WORLD HEADQUARTERS IN NEW YORK.OTTAWA (Reuters) – Pfizer Inc has cut the Canadian price of its Viagra erectile dysfunction drug after the Supreme Court of Canada opened the door to sales of generic versions of the drug, the company said on Thursday. "We are lowering original Viagra's price to be in line with generic versions because we are committed to ensuring that Viagra patients continue to have access to the original – made by Pfizer, and at a competitive price," Scott Wilks from Pfizer's Canadian subsidiary said in a statement. The patent on Viagra had been due to expire in 2014 in Canada. …



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