Fitbit is dead set on taking down the Apple Watch

Fitbit is dead set on taking down the Apple WatchFitbit (FIT) is determined to wrestle the smartwatch market away from Apple (AAPL). Available for presale March 13, the $ 199 Versa smartwatch easily undercuts the more costly Apple Watch, which starts at $ 249 for the older Series 1 model and jumps to $ 329 for the current Series 3. β€œThe launch of Versa at this price point is going to give us a much fuller portfolio that I think better captures the overall opportunity,” explained Fitbit CEO James Park.



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