At sex toy shop, South Korean women seek to shatter taboos

Kwak Eura and Choi Jung-yoon arrange products at their sex toy shop in SeoulBy Ju-min Park SEOUL (Reuters) – Choi Jung-yoon and Kwak Eura are on a quest to shatter taboos when it comes to talking about sex in conservative South Korea. The women are co-founders of "Pleasure Lab" in Seoul, a shop selling sex toys and related items targeted at women. The shop, in a building that is also home to two churches in a residential part of Seoul, has white walls which highlight the products, many of them in pink or purple, and holds public workshops on sexual health.



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